Our Story
Inspired Brands is family owned and run. We believe ideas are powerful, hard work is essential and loyalty is important. We come to work each day with one goal in mind, making quality products that are beautifully unique to inspire thought, feeling and emotion.
We are restless makers – constantly dreaming and forming our world by hand and by technology to make it our own. We are curious, motivated, and confident to start the beginning of a new journey, driven by freedom from routine and the beauty of purposeful and expressive creation. We are making dreams come true and bringing ideas to life. We embrace the fusion of influences we meet on the way, continuously reflecting on past experience and exploring new concepts to combine and adapt elements to develop brands with purpose and personality. We believe that for people and for products, it is time to be honest, ethical, and local.
Let us help you create what inspires you.
“And suddenly you know: It’s time to start something new and trust the magic of beginnings.”
– Meister Eckhart
At Inspired Brands we design, manufacture and distribute air care and home fragrance products and we are excited to share our resources to build, introduce and support quality brands that share our commitment to delivering amazing products of the highest quality, made here in Australia.
Our Capabilities
At Inspired Brands, we combine creativity, precision, and a passion for scent to deliver end-to-end solutions across the fragrance and personal care industries. Whether you’re launching a product or scaling production, our versatile capabilities ensure we’re with you every step of the way.
Fragrance Development & Blending
We specialise in crafting fine fragrances and scented products that captivate the senses. From concept to final blend, we work closely with our clients to develop unique fragrance profiles that align with brand identity and customer experience.
Manufacturing & Production
Our in-house production facilities allow us to deliver exceptional quality at scale. We handle a wide range of product types — from reed diffusers to room sprays and body care — while maintaining consistency, compliance, and fast turnaround times.
Filling & Packaging
Whether it’s small boutique runs or large-scale production, our flexible filling lines and packaging solutions cater to your product requirements. Our team ensures every detail is executed with precision — from fill volumes to custom labelling and packaging aesthetics.
Order Fulfilment & Logistics
We offer streamlined pick-and-pack services and direct-to-consumer or wholesale order fulfilment. With smart inventory management and national distribution capabilities, we help brands grow with confidence — on time and on target.
Private Label & White Label Solutions
Have an idea but not the infrastructure? Inspired Brands provides private label and white label manufacturing for companies wanting to expand their offering quickly and professionally, with full support across development, compliance, and production.
Marketing Support & Content Creation
We create behind-the-scenes content to help brands tell their story — from product photography and production videos to custom social media snippets. It’s an easy way to add authenticity and elevate your marketing.
The Power of Scent
How is it that certain smells can trigger an immediate and memorable connection? The answer is emotion. Some artists use colour, texture or even flavour to incite emotional and connective responses to their creations – we use fragrance. Scent provokes a personal and meaningful response from the most powerful and emotional of all the senses. Our response to scent is so strong that it can alter moods, increase productivity and improve concentration, motivation and creativity. Our sense of smell is believed to affect up to 75% of our daily emotions and even subtle, almost imperceptible scents can have a profound impact.
“Nothing brings to life again a forgotten memory like a fragrance”
– Christopher Poindexter
Scent has the power to evoke memories, shift moods, and create lasting brand impressions. It’s one of the most powerful tools for building emotional connections with your customers — and at Inspired Brands, we know how to harness it.
Whether you’re developing a signature scent or expanding your product line, we’re here to help bring your vision to life. Our team specialises in custom fragrance development and blending, backed by in-house manufacturing capabilities. From initial concept to full-scale production, we support you in creating high-quality home care products — including room sprays, diffusers, candles, and more — tailored to your brand and your audience.
More about the Power of Scent...
Scentscaping is the art of creating and manipulating scents in a specific environment to enhance your overall experience. It
Smell may be the most powerful and emotional of all the senses. In fact, the response to scent is
The way your home smells can shift the entire mood of your space — and when that scent changes
Think about the smell of sunscreen. Instantly, you might be transported to a summer holiday, standing on warm sand,
In a world saturated with visual and auditory marketing, there’s one sense that often gets overlooked: smell. Yet, our